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Dagens Nyheter
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Dagens Nyheter

National News · Stockholm, Sweden

General guidelines

Detailed material specifications and production advice

Deadlines

Holidays and newspaper free days E.g. Christmas and Eastern, we have special booking- and material deadlines. Contact your sales contact for information.

Retail means sales in stores of transportable goods to households or consumers.

Local retail The retail price list is used for local retail advertisers in greater Stockholm for advertising of offers and when the advertiser is a retail company with referance only to a store address within Mälardalen (AR 01 Stockholm/Södertälje, AR 02 Norrtälje, AR 04 Uppsala, AR 07 Strängnäs and Eskilstuna, AR 15 Örebro, AR 18 Västerås).
Also for municipalities, counties and local sports clubs with ads aimed soley towards readers in greater Stockholm. Sender with address must be stated in the ad.

National retail The brand price list is used for national retail advertisers when the ad sender states address/phone number outside the greater Stockholm area or the ad addresses other than consumers. Also applicable for mail order companies.

Ad review Dagens Nyheter reserves the right to decline ads in the newspaper aswell as on our online products. Dagens Nyheter reserves the right to decline ads that encourages advertising in oterh medias. This is valid for ads in tha paper and fixed ad placements in our online medias that compete with the affected online services or newspaper supplement's subject area. Text like ads can be declined or provided with an ad tag accordningly with current regulations in TU's regulations for advertisning- identifying in daily newspapers.
Complaint Remarks on already published ads must be made within two working days from the publishing date. Complaint regarding invoices, no later than eight days from the invoicing date.
Incorrect ads The liability of the newspaper for errors in ads is proportional to the error, however no more than the cost of the ad. For damage due to incorret publishing, or ad not being published, or delayed answers from ad department, we take no responsibility.
Price and terms DN reserves the right to make price adjustments and changes in terms. Prices are included ad taxed and excluded VAT if nothing else is specified.
Ads from media broker Written orders are required. The regulated broker renumeration through the industry agreement for acknowledged brokers was abolished 1998-12-31 in accordance with the decision of the competition Authority and the policy document of 1998-05-18 between the advertiser association, the medias and the media brokers (GAF). The price to clients that use media brokers is negotiated from 1999-01-01 directly with the advertiser and its agent and is regulated in the current pricelist.

Terms of payment 14 days from the date of invoicing. After the date of payment we debit interest rate according to the tax regulations. Written reminders of payment will be debited accordning to tax regulated fees. For advertisers that work with commissionaries the terms of payment is regulated in signed agreements. This according to the policy document agreed upon by the industry's parties in 1998-05-18.

Ad booking and material

Text page advertising
For further information about booking deadlines and deadlines for ad material, all markets, see technical info
Lördagsmagasinet (DN Saturday magazine)

Ad booking Generally no later than 12.00 two working days before publishing. If cancelling after that, 50 % of the ad cost is debited.
Compulsory information when booking is:
1. Invoicing information / possible customer no.
2. Placement of ad
3. Size
4. Publishing day
5. Heading
6. Contact information to the person handling the material

Deadline for material No later than 16.00 two workingdays before publishing.
Material is uploaded to http://annonsinskick.DN.se named with the material no. of the ad

Before handing in material the ad must be booked. This is made through your sales contact.

By material we mean one that is produced according to Tidningsutgivarnas "Specification digital material" (can be uploaded from TU:s webpage: www.dagspress.se).

Complaint Remarks on already published ads must be made within two working days from the publishing date. Complaint regarding invoices, no later than eight days from the invoicing date.

Incorrect ads The liability of the newspaper for errors in ads is proportional to the error, however no more than the cost of the ad. For damage due to incorret publishing, or ad not being published, or delayed answers from ad department, we take no responsibility.

Price and terms DN reserves the right to make price adjustments and changes in terms. Prices are included ad taxed and excluded VAT if nothing else is specified.

Ads from media broker Written orders are required. The regulated broker renumeration through the industry agreement for acknowledged brokers was abolished 1998-12-31 in accordance with the decision of the competition Authority and the policy document of 1998-05-18 between the advertiser association, the medias and the media brokers (GAF). The price to clients that use media brokers is negotiated from 1999-01-01 directly with the advertiser and its agent and is regulated in the current pricelist.

Submission of material

Click here to submit ads

Naming of files

Files are namned with the advertisers name and first day of publishing, or material number.

DN's spread

See map of DN's spread area here

Checklist for publishing of Alcohol ads

Detailed information about checklist for publishing of alcohol ads

The checklist is valid for all ads that DN accepts no matter where it is published.

General rule
Marketing of alcoholic beverages are not to be pushy, outreaching or inviting to use of alcohol.

Pharmaceutical ads

Information about pharmaceutical ads - What is applicable regarding marketing of drugs, prescribed, OTC's and herbal remedies:
  • Digital advertising
  • Webb-TV
  • Print advertising
    • General guidelines
    • Ad booking and material
    • Color profiles
    • Submission of material
    • Naming of files
    • DN's spread
    • Checklist for publishing of Alcohol ads
    • Pharmaceutical ads
    • Products
  • Supplements
    • DN's spread
    • Checklist for publishing of Alcohol ads
    • Pharmaceutical ads